Built for Financial Services

Every client query.
Compliant. Traceable. Resolved.

Threadly gives financial services firms a centralised, auditable client communication platform — with the regulatory audit trail, complaint escalation controls, and secure channel management your compliance obligations require.

No credit card required  ·  Setup in under 30 minutes  ·  Cancel anytime
Meridian Wealth
Client Queries
Complaints
Compliance Log
Reports
Advisers
Client Queue — 5 open
Email
Complaint
WhatsApp
At risk
Webchat
On track
Email
On track

Trusted by financial services firms where compliance is non-negotiable

Meridian Wealth
Resolute Financial
Apex Asset Management
Crestline Advisory
Summit Capital
Sound familiar?

No regulatory audit trail.
Complaint deadlines slipping through unnoticed.

Financial services firms that manage client communication through personal inboxes and WhatsApp are accumulating compliance risk with every unanswered query — whether they know it or not.

📋

"We have no regulatory audit trail for client complaints."

Financial regulators require firms to document every complaint — when it was received, how it was handled, and when it was resolved. Without a centralised system, that audit trail lives in scattered inboxes, WhatsApp chats, and memory. That's not compliance — it's exposure.

"We're missing our complaint resolution deadlines."

FCA, FSB, and most other financial regulators mandate specific response windows for formal complaints. Without automated tracking and escalation, those deadlines slip — and the regulatory consequences of missing them are significant and often disproportionate.

🔓

"Clients are sending sensitive financial data through WhatsApp and personal email."

When clients use personal channels to discuss portfolio values, account details, and financial circumstances, that data is uncontrolled, unlogged, and unprotected. The regulatory and data protection risk is real — and growing.

The Platform

Built for the compliance standards
financial regulators expect

Threadly gives financial services firms a centralised, auditable client communication platform — with complaint tracking, escalation controls, and regulatory reporting built in from day one.

🏦

Centralised Client Communication

All inbound client queries — email, WhatsApp, phone, and live chat — route into a single managed queue. Every interaction is logged, timestamped, and assigned. Nothing lives in a personal inbox.

⚖️

Formal Complaint Workflow

Queries flagged as formal complaints follow a dedicated workflow with regulatory deadline tracking. At-risk complaints are escalated automatically — so you never miss a statutory response window.

📋

Regulatory Audit Trail

Every message, status change, escalation, and resolution is logged with a timestamp and user record. Exportable in formats suitable for regulator submission, internal audit, or PI insurance review.

🔒

Secure Channel Management

Replace uncontrolled WhatsApp threads and personal email with managed, encrypted communication channels. Client data stays within your controlled infrastructure — not on personal devices.

🕐

Complaint Deadline Tracking

Set regulatory response windows per complaint type. Threadly monitors every open complaint against the deadline and escalates automatically before the window closes.

📊

Compliance Reporting

Generate complaint volume reports, resolution rate analysis, and regulatory deadline compliance summaries — ready for your compliance officer, board pack, or regulator return.

Four Channels. One Auditable Queue.

Clients use every channel.
Threadly makes every one compliant.

Financial services clients email, WhatsApp, call, and chat — often switching between channels mid-query. Threadly consolidates all four into one auditable, secure inbox so the full interaction history is available, regardless of how the client reached out.

WhatsApp

Replace personal WhatsApp threads with a managed business number. Client messages become tickets — logged, auditable, and never dependent on a specific adviser's personal phone.

Financial use case
"Can you confirm my portfolio rebalancing was executed this morning? I haven't received confirmation."
📞

Phone

Connect your office lines. Inbound calls create tickets with call logs attached — so even verbal client interactions have a traceable record alongside written communication.

Financial use case
"I need to speak to my adviser urgently about the position we discussed — markets are moving."
💬

Live Chat

Add a chat widget to your client portal or website. New client enquiries convert to tickets automatically — with a full transcript logged to the audit trail from the first message.

Financial use case
"I'm interested in pension planning services. Can I speak to an adviser about what you offer?"
Quick Setup

Compliant client communication.
Operational before your next audit.

Threadly doesn't require a compliance project or IT overhaul. It works alongside your existing CRM and back-office systems — adding the audit trail and complaint workflow layer your regulator requires.

1

Connect your channels

Route your firm's email addresses, WhatsApp business number, and website to Threadly. Setup takes under 30 minutes — no IT project required.

2

Configure complaint workflows & deadlines

Set your regulatory response windows, define what triggers a formal complaint, and configure automatic escalation to your compliance officer.

3

Every client interaction is logged & traceable

Clients get acknowledged. Advisers respond from a shared queue. Complaints meet their deadlines. Regulators get a complete, exportable record. Compliance is built in — not bolted on.

Regulatory Compliance

Complaint deadlines met.
Audit trail complete.
Regulator ready.

Threadly monitors every open complaint against your regulatory response deadlines. At-risk matters are escalated automatically to your compliance officer — before the window closes, not after it has breached.

100%
Client interaction audit coverage
Auto
Complaint deadline escalation
4
Secure channels in one inbox
Complaint workflow configurations
Complaint Register — Live
Formal Complaint — Client #5519
Email · Regulatory window: 5 days
4h 00m leftAt risk
Advice Complaint — Matter #8820
Email · Assigned: Compliance
OverdueBreached
Portfolio Query — WhatsApp
WhatsApp · Adviser: J. Nkosi
1 day leftOn track
New Client Enquiry — Webchat
Webchat · Unassigned
2 days leftOn track
Pricing

Simple per-user pricing.
Start free for 14 days.

No setup fees. No hidden charges. Cancel any time. Every tier includes all features — you only pay for the users on your team.

1 – 10 Users
R549/user/mo
Full platform access from your first user. All features included — no plan restrictions and no feature tiers.
  • 1 to 10 users
  • All 4 channels
  • Unlimited SLA policies
  • Full reporting & exports
  • Live supervisor dashboard
  • 14-day free trial included
  • Standard support
Start free trial
20+ Users
R389/user/mo
Best per-user rate for larger operations. Full platform plus enterprise-grade options included.
  • 21 or more users
  • All 4 channels
  • Unlimited SLA policies
  • Full reporting suite
  • Multi-tenant / multi-brand
  • Custom domain & branding
  • Dedicated onboarding manager
  • SLA-backed support response
Talk to sales

All prices exclude VAT. Annual billing is 10% less per user. Questions? See the FAQ →

What financial services firms are saying

Results that speak
for themselves

Financial services firms using Threadly are meeting their complaint deadlines, protecting themselves with a complete audit trail, and finally managing client communication in a way their regulator can stand behind.

★★★★★

"Our compliance officer used to chase advisers for complaint records manually before every regulatory return. Now the audit trail is automatic — every complaint, every response, every timestamp, all in one report. It's saved us hours every quarter."

NP
Natasha P.
Compliance Officer, Meridian Wealth
★★★★★

"We had a client complaint that went to the regulator. Threadly gave us a complete, timestamped record of every interaction — when it was received, when we responded, and how it was resolved. The case was closed in our favour."

DW
David W.
Managing Director, Resolute Financial
★★★★★

"Clients were WhatsApping advisers' personal phones about their portfolios. We had no record, no control, and significant data risk. Threadly gave us a managed WhatsApp channel that's auditable from day one. Our compliance review passed first time."

SM
Sarah M.
Head of Operations, Apex Asset Management
FAQ

Common questions

Everything you need to know before getting started.

Does Threadly help us meet our regulatory complaint obligations?

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Yes — Threadly's complaint workflow tracks every formal complaint against your regulatory response deadline. Complaints approaching the deadline are automatically escalated to your compliance officer. Every action is logged with a timestamp, creating a complete audit trail ready for regulator submission.

Is the audit trail exportable for regulatory submissions?

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Yes — every ticket's full history (all messages, status changes, escalations, and resolutions) can be exported to PDF or Excel. You can export individual complaints, date-range summaries, or firm-wide compliance reports. The format is suitable for submission to the FCA, FSB, or other financial regulators.

How does Threadly handle WhatsApp communications securely?

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Threadly connects to a WhatsApp Business number via Twilio — a regulated, enterprise-grade messaging infrastructure. Client messages are received through this managed channel, not personal phones. All communications are encrypted in transit and stored within your firm's isolated data environment with full audit logging.

Can we sign a data processing agreement (DPA)?

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Yes — Threadly provides a standard DPA for Growth and Enterprise customers. For firms with specific regulatory data residency or processing obligations, we offer customised agreements on the Enterprise plan. Contact our sales team to discuss your specific compliance requirements.

How does the 14-day free trial work?

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You get full access to all features of your chosen plan for 14 days — no credit card required. At the end of the trial you choose whether to subscribe. We'll send a reminder at day 10. If you decide not to continue, your account and data are deleted on request and a deletion confirmation is provided for your records.

Where is client data stored and is it GDPR-compliant?

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Threadly is built on Supabase (PostgreSQL) with row-level security ensuring complete data isolation between firms. All data is hosted in EU-based data centres, encrypted at rest and in transit, and GDPR-compliant. We do not share client data with any third parties. Each firm's data is logically isolated at the database level.
Get started today

Stop managing client communication in ways
your regulator wouldn't approve of.

14 days. Every feature. No credit card. Most firms have a compliant communication platform in place within a single working day.

No credit card required · Setup in under 30 minutes · Cancel anytime